Saul Bass is one of my favorite artists, and I’d long wanted to try and find a way to make a video about the numerous amazing movie posters he and his team designed, but the idea was a difficult one to execute. You can’t exactly make a video about verticle rectangular-shaped posters in a widescreen formatted video - the two just don’t mix quite well together, but the idea finally came to fruition when I had the idea to turn the project into a little experiment by cutting the entire video in the same vertical shape that the original posters were in. It was a tough project to put together - I’m so used to editing within a 1.78:1 aspect ratio that wrapping my mind around something so different was challenging, but I think it turned out well in the end. It was an experiment that I’m glad I conducted.