Expanding on my fascination with AIP’s 1960s Beach Party series, this video explores the backwards method that the schlock-and-sleaze exploitation studio employed to develop and market their features: instead of starting with the script, AIP would come up with an outlandish title (I Was a Teenage Werewolf or Ghost in the Invisible Bikini, for example), hire an artist to design an eye-catching poster, create a marketing campaign, use those elements to raise the cash in order to make the film, and only then… would they actually figure out what the story for the movie was.